ADHD & Executive Function Coaching

Help your child develop the focus, organization, and self-management skills they need to thrive—in school and beyond.

📍 Serving Burlingame, San Mateo & Hillsborough

Signs Your Child May Need Executive Function Coaching

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Knows the material but can’t perform

Your child understands concepts when explained but struggles to complete assignments independently or forgets what they learned by test time.

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Chronic disorganization

Lost papers, forgotten assignments, messy backpack, can’t find what they need despite your best organizational systems.

⏰

Time management struggles

Homework that should take 30 minutes takes 3 hours. Rushes through assignments at the last minute or can’t get started at all.

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Needs constant reminders

You find yourself repeatedly reminding them to do things they “should know by now” like checking their planner or packing their backpack.

😤

Frustration and emotional dysregulation

Meltdowns over homework, giving up easily, or saying “I’m stupid” when they’re actually quite capable.

🧠

ADHD diagnosis (or suspected ADHD)

Your child has been diagnosed with ADHD or displays ADHD-like symptoms, but medication alone isn’t solving the academic challenges.

If you’re nodding along to several of these, your child likely needs support building executive function skills—not just content tutoring.

“My son has ADHD and we’d tried three different tutors before finding Rei. The difference? Rei didn’t just help him with homework—she taught him HOW to manage his time, organize his materials, and actually use the planner we’d bought him. For the first time, he’s independently getting his work done. We finally have our evenings back!”

— Sarah M.

Parent of 8th Grade Student, Burlingame

Rei - ADHD and Executive Function Coach in Burlingame

About Rei

I’m Rei, and I’ve spent over [X years] specializing in executive function coaching for students with ADHD and learning differences. Unlike traditional tutors who focus on content, I focus on the underlying skills that make learning possible.

My approach is grounded in neuroscience and tailored to each student’s unique brain. I’ve helped hundreds of students transform from frustrated and dependent to confident and independent learners.

MA in Education ADHD Coaching Certified 10+ Years Experience Member, CHADD

Is This the Support Your Child Needs?

If your child is smart but struggling, disorganized despite multiple reminders, or has ADHD but traditional tutoring hasn’t helped—executive function coaching might be the missing piece.

Executive function skills are the mental processes that help us plan, focus, remember instructions, and manage multiple tasks. They’re the foundation of academic success—yet they’re rarely taught in school. When these skills are underdeveloped, even the brightest students can struggle.

🌳 The Knowledge Tree Philosophy

Knowledge is like a tree: without a strong trunk, the branches can’t thrive. I start by understanding where your child is coming from—what foundational executive function skills are missing or underdeveloped. Only then do I introduce strategies that will actually stick.

This means we don’t jump straight to advanced planners or complex study systems. We build the cognitive foundation first: working memory, cognitive flexibility, impulse control, task initiation. Then we layer strategies on top of that foundation—strategies your child can actually use independently.

Our Approach

Building executive function skills through a personalized, foundation-first process designed for ADHD and EF challenges.

Foundation Assessment

We begin by identifying which executive function skills need strengthening—working memory, cognitive flexibility, impulse control, or task initiation. This allows us to target specific areas and build from the ground up.

Personalized Strategy

Based on the assessment, I create customized systems for organization, time management, focus, and task completion that work with your child’s brain, not against it. Every strategy is tailored to their unique challenges.

Active Skill Building

We don’t just talk about organization—we practice it with real homework, real projects, real life. Skills are built through doing, with me as the coach and guide. Students learn by applying strategies immediately.

Progress Monitoring

I provide ongoing feedback with families and conduct regular evaluations to track progress, refine strategies, and ensure continued growth. We adjust our approach as your child develops new capabilities.

With this process, we build strong foundations—not quick fixes—creating lasting executive function skills that help students thrive independently in school and beyond.

What’s Included in ADHD & EF Coaching:

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Initial Assessment & Goal Setting

We start with a comprehensive conversation about your child’s strengths, challenges, and goals. I assess current executive function skills to understand where to begin.

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Personalized Strategy Development

Every brain is different. I create customized systems for organization, time management, focus, and task completion that work with your child’s brain, not against it.

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Skill Building Through Real Work

We don’t just talk about organization—we practice it with real homework, real projects, real life. Skills are built through doing, with me as the coach and guide.

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Metacognitive Awareness

I teach students to understand how their brain works, what triggers their challenges, and how to advocate for themselves. Self-awareness is transformative.

👨‍👩‍👧

Parent Communication & Support

Regular check-ins to discuss progress, share strategies you can reinforce at home, and adjust our approach as needed. You’re part of the team.

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Tools & Resources

Your child gets access to templates, checklists, planning tools, and resources designed specifically for EF challenges—things that actually work in real life.

What Results Can You Expect?

Executive function coaching isn’t a quick fix—it’s a transformation that takes time. But here’s what families typically see within 3-6 months:

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Greater Independence

Your child starts managing their own work without constant parental oversight. Less nagging, more autonomy.

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Improved Organization

Materials are where they need to be. Assignments get turned in. The backpack chaos becomes manageable.

⏱️

Better Time Management

Homework gets done more efficiently. Long-term projects don’t become last-minute panic sessions.

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Increased Confidence

When students develop the skills to manage their work, they believe in themselves again. This is often the biggest transformation.

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Reduced Family Stress

Homework battles decrease. Your relationship with your child improves because you’re not constantly in enforcer mode.

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Transferable Skills

The strategies we build aren’t just for 8th grade math—they work in college, careers, and life.

What Parents & Students Say

“My son has ADHD and we’d tried three different tutors before finding Rei. The difference? Rei didn’t just help him with homework—she taught him HOW to manage his time, organize his materials, and actually use the planner we’d bought him. For the first time, he’s independently getting his work done. We finally have our evenings back!”

— Sarah M.

Parent of 8th Grade Student, Burlingame

“I always felt like something was wrong with me because I couldn’t keep track of things the way other kids could. Rei helped me understand that my brain just works differently, and she gave me systems that actually work for ME. I’m not perfect, but I’m so much less stressed now.”

— Alex T., Age 16

High School Junior, San Mateo

“Before working with Rei, my daughter was bright but completely disorganized. Traditional tutoring helped with content, but she still couldn’t manage her workload. Rei addressed the root issue—executive function skills. Now she’s thriving in high school and I’m not worried about how she’ll handle college.”

— Jennifer K.

Parent of 10th Grade Student, Hillsborough

Investment

ADHD & Executive Function Coaching

$150/hour

Weekly or bi-weekly sessions recommended for best results

Package Options Available:

Starter Package: 5 sessions – $750

Growth Package: 12 sessions – $1,800

Transformation Package: 24 sessions – $3,200 (best value)

Packages ensure consistency and commitment, which leads to better outcomes. Schedule a free consultation to discuss which option is right for your family.

Schedule Free Consultation

Frequently Asked Questions

How is this different from regular tutoring?

Tutoring focuses on content mastery—helping students understand math, science, or English. EF coaching focuses on the underlying skills that make learning possible: organization, planning, focus, time management, and self-regulation. Many students need both, which is why I offer integrated support that addresses content and skills together.

My child has ADHD and takes medication. Do they still need coaching?

Yes! Medication can help with focus and impulse control, but it doesn’t teach organizational systems, study strategies, or time management. Think of medication as opening the door to learning—coaching teaches your child how to walk through it. Most of my ADHD clients are on medication AND benefit tremendously from skill-building.

How long does coaching take?

Most families see meaningful progress within 3-6 months of consistent weekly sessions. However, executive function development is ongoing—some students work with me for a semester, others for a full academic year or more. We’ll discuss goals during your consultation and adjust as needed.

Does my child need a formal ADHD diagnosis?

No. While many of my clients have formal ADHD diagnoses, you don’t need one to benefit from EF coaching. If your child struggles with organization, time management, task initiation, or focus—regardless of diagnosis—coaching can help.

What ages do you work with?

I work with students from elementary through high school (typically grades 3-12). The earlier we can build these skills, the better—but it’s never too late to learn. I adjust my approach based on developmental stage and individual needs.

Where do sessions take place?

I offer both in-person sessions (at your home, a library, or a neutral location in Burlingame, San Mateo, or Hillsborough) and virtual sessions via Zoom. Many families prefer virtual for scheduling flexibility, while others prefer in-person for accountability.

What if my child resists getting help?

Resistance is common, especially for students who’ve struggled for a long time. I create a judgment-free, collaborative space where students feel heard, not lectured. Many resistant students quickly warm up when they realize I’m not another adult telling them what they’re doing wrong—I’m a partner helping them figure out what works for their brain.

Do you accept insurance?

I do not directly accept insurance, but I can provide a superbill (detailed receipt) that you can submit to your insurance company for potential reimbursement, depending on your plan’s coverage for educational therapy or ADHD coaching.

How quickly will we see results?

Some changes happen quickly—like implementing a new organizational system. Other changes—like internalizing time management skills—take longer. Most families notice small improvements within 4-6 weeks and significant transformation within 3-6 months of consistent work.

Ready to Help Your Child Thrive?

Let’s talk about your child’s specific challenges and how executive function coaching can help. Schedule a free 30-minute consultation—no obligation, just an honest conversation about what’s possible.

Schedule Your Free Consultation

Limited spots available for November 2025